Affiliate Programs - Basic Information (25x)

Internet marketing, also known as digital marketing, web marketing, online marketing, or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital [...]

Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site [...]

Run of Network advertising is a form of marketing which lets an advertiser post an online advertisement (such as IAB Banners) on a wide collection of websites without the ability to choose specific sites. Networks represent the banner advertising on many sites and might be focused only on one type of site such as Games [...]

A transactional link is a type of hyperlink link used in ecommerce to initiate a purchase. While a hyperlink can be used to send a user anywhere on the internet a transactional link is specifically designed to direct the user to completing a sale. On a website with product this is typically an add to [...]

An affiliation platform is an intermediate website connecting advertisers eager to promote their products or services on the Net, and affiliates who will be the promoters of these products. In addition to being the intermediate between advertisers and affiliates, the affiliation platform also manages a program of payment which allows each affiliate to be remunerated [...]

Affiliate tracking software describes the technology used to track or manage a myriad of affiliate marketing activities. Traditionally, affiliate tracking software provides the means to track performance based online marketing, or Cost Per Lead and Cost Per Action. There are many types of affiliate tracking software that can be utilized by a number of different [...]

Affiliate program directories are niche web directories that are very like the large and broad web directories like the Yahoo! Directory or the Open Directory Project (also known as DMOZ). Web directories are like the Yellow pages in the offline world, listings of sites grouped by niche, geographic location or special characteristic or property. Affiliate [...]

Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes – list building, e-newsletter list acquisition or for winning customers. Lead generation is generally generated through search engines, direct mail, [...]

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. An ad server is a computer server, [...]

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally [...]